SR & Specialist Connections, June 2020, vol. 1

JACKIE'S CORNER

Homeschooling Interest Growing

Trends continue to indicate that homeschooling is on the rise. Check out this research survey for another testimony of increased homeschooling interest, indicating the great potential we have to serve new families with our programs this fall. Remember, our programs are meeting families’ needs. The desire for assistance and support is great, and we want to help families feel the community and support each of us has come to appreciate.

Other ways to serve brand new families are:

include them in the watch parties* of the Practicum content
set them up with a personal consultation with your Specialist to get their books figured out

* Every Director and SR who posts their watch party on the Portal event calendar by June 19 will receive a $20 hostess book credit to the CC Bookstore. Share with your Directors TODAY!

With Practicum being shifted to virtual delivery, it will be important to encourage folks to order books now.

Be sure to continue to add new ways to fold in new families to your plan for outreach and growth!

Sales Season checkup!

During Strategy Season you set specific and strategic goals for your area. When was the last time you revisited those goals?

As we enter the last third of Sales Season with just a few more months to go, make it your goal to finish strong by revisiting the goals you set and assessing where you are and any course adjustments you want to make.

Touch base with your Team Leader to brainstorm ideas to reach your goals!

Do you have parents who need a little more encouragement to step up to direct? Share these short testimonies to help parents see that they too can direct.

Check for more Director testimony videos on Classical Conversations YouTube channel!

SPECIALIST SPOT

Social Media Resources

Have you seen all the Social Media resources available for you in Learning Pathways? Now is a great time to energize your Social Media game!

There you will find:

30-Days of Social Media Posts Ideas (document)
Facebook Live for Specialists Parts 1 & 2 (video)
Facebook Polls for Specialists (video)
Facebook Pro Tips for Specialists 1 & 2 (video)
Social Media Tips (video)
NEW: Product Promotional Content videos for your social media sites! (collection)

Our Specialist Community Facebook Group is another awesome resource for the freshest social media ideas.

Do you have an idea of a resource that will help you? Let us know! Email Training, be sure to copy in your Area Representative and Product Sales Coordinator.

Thursday, June 18 at 4 p.m. EDT
Friday, June 19 at 10 a.m. EDT
Monday, June 22 at 8 p.m. EDT

SPONSORSHIPS

Know Your Numbers!

Experienced Support Representatives have heard this exhortation before. If you have not heard it in a while, or maybe have not heard it at all, you WILL this summer—A LOT!

The new Virtual Sponsorship Packages are based on your Area Representative’s territory instead of individual Practicums. Knowing your AR’s numbers will be important in helping your potential sponsors see the value in partnering with you.

Numbers to Know:

CC Area Facebook Page followers: (May not be available yet--check with your Area Representative)
Total number of families:
Total number of students:
Total number of Challenge students (especially for potential college sponsor):

Virtual sponsorship information will be uploaded into Learning Pathways next week.

HUBSPOT

W Herper_SM Looking for help managing your contacts in HubSpot? Check out these HubSpot Helps videos from Sales Manager Wendy Herper:

Setting up your Dashboard in HubSpot—visualization of your HubSpot contacts, deals and follow-up process

Setting up Deals for Contacts—learn how to set up deals to streamline your follow-up process with your contacts

TRAINING

Ready to Zoom?

Many of you asked, and we listened! We are replacing WebEx with Zoom this week for Team Leaders and Employees! You received your personal Zoom invitation last Thursday, May 28, from Zoom. Click here for all the details!!

Please diligently accept your invitation if you have not already done so. Re-inviting is not nearly as easy as sending the invite in the first place. Please note, if you have a personal Zoom account with a CC email address attached to it, the invitation will not go through. You need to change the email attached to the personal account for the invitation to be sent. Please change it and then contact Customer Service, to request your Zoom invitation to be resent.

MARKETING/SOCIAL MEDIA

More #Hashtags

Hashtags are a great tool for communicating with your followers as well as increasing engagement and attracting new customers. Here are some platform-specific tips from the article, “How to Use Hashtags in Social Media” from Digital Marketing Institute.

Facebook

When you are trying to get more exposure for your Facebook posts, using hashtags may help. On Facebook, it is important not to use too many hashtags. Usually, it is recommended to only use one or two for each post.

Posts that you are intending to be found should be posted as public rather than just among your family and friends. This will enable anyone who is interested in the topic indicated by your hashtag to find your post.

Instagram

On Instagram using more hashtags often leads to more engagement. Use up to 10-11 relevant and popular hashtags on this platform for the best reach. You can actually use as many as 30 hashtags on Instagram.

Since Instagram is the best platform for multiple hashtags, try a wide variety of different hashtags. Use them on posts, photos, and comments. It is best to add them in a separate line in your photo description rather than in the sentence where you are talking about your photo. This looks cleaner.

Here are some recommended hashtags to put on your posts:

#myccday
#classicalconversations
#cccommunity
#homeschooling
#classicaleducation

For information on Online testing click here.

For information on At-Home testing click here.

PORTAL UPDATES

New Academic Year Checklist
New Admin Dashboard

NEWS YOU CAN USE

Fall Programs—While Classical Conversations anticipates most communities will be able to operate normally this fall, consider making alternate plans with your Directors in the event that your area is still under COVID-19 restrictions. Keep in mind the plan to return to the standard, in-person model as soon as possible. Classical Conversations continues to work hard to provide helpful information and resources based on the classical model of education, 23 years of experience, and feedback from our Directors.

Challenge Guide Ordering - available beginning today! See Director Connector for details.

Academic Orientation—opens today! Remind your F/E Directors that their Foundations tutors will receive an invitation to their Academic Orientation on Learning Pathways. See Director Connector for details.

May Director Connector—Did you and your Directors read the latest edition? Here are some ideas to add value to your next conversation:

Community plans for fall 2020
Academic Orientation for Directors and tutors
Connecting with community
Challenge guide ordering

Do you have a story? Do you have a testimony of what God is doing in your area through the pandemic that would encourage other SRs, Specialists, Directors? Email Communications Team.